1. Internet Time – The Revolution by Swatch company From the depths of our planet’s frozen glaciers to outer-space; from the real world to the virtual world and from Biel to Greenwich and beyond, the Internet Time revolution knows no physical or geographical boundaries… Internet Time, created by Swatch, is a revolutionary way of telling the time and is universal throughout time and space. Liberate your life and your time with Internet Time. Check out these radical Internet Time activities on Earth, in space, outer space, in reality and “virtuality”: 2. What is Universal Time by Swatch? Today’s world requires a new way of thinking about time. Swatch has reinvented time with – INTERNET TIME. Today’s lifestyle which demands simultaneous communication with different parts of the world via phones, Internet, e-mail, video-conferencing, and a host of other tools requires a truly revolutionary way of looking at and managing time. Hence, a completely new global concept of time that eliminates time zones and geographical differences was urgently needed. Introducing INTERNET TIME, an innovative, new unit of time, measured in units called “.beats” which allows for: • No Time Zones • No Geographical Borders • More Freedom 3. How does Internet Time work? Okay, so how can a surfer in Maui, or a passenger on a transatlantic flight know when it's @500 Swatch .beats in Seychelles? Or, how does the Greenpeace activist in New York set up a time to chat with her friends in Rome? Easy, Internet Time is the same time all over the world... How is this possible? Through the creation of a new meridian called Biel Mean Time or BMT. Located in Biel, Switzerland, the home and Headquarters of Swatch, the meridian is marked for all to see right on the face of the Swatch building. Biel Mean Time (BMT) is the universal reference for Internet Time. So, what is a Swatch .beat and how long is one? Easy. All you need to remember is that Swatch has divided up the virtual and real day into 1000 “.beats”. One Swatch .beat is the equivalent of 1 minute 26.4 seconds. A day in Internet Time begins at midnight BMT (@000 Swatch .beats: Central European Wintertime, which means that 12 noon in the current time system is equivalent to @500 Swatch .beats. So, if you are going to meet someone on the internet for a chat, setting up a video-conference or a conference call etc, do it in .beats! Swatch about Internet Time on the Website www.swatch.com